Sep 04 2008
Hypnotic Communication
Before we get into politics, news, media, advertising, and other powerful professional influencers, we have one (at least) more subject to address, and that is hypnotic communication.
Hypnotic communication, by the normal English rules of adjectives, means communication that is hypnotic, and most people would interpret this as communication designed to induce a state of trance. However, there are many kinds of communication that is aimed at a person in the waking, conscious state but which are aimed at the unconscious mind. The unconscious mind is always active, processing, recognizing situations, interpreting your sensory input, and making sure you are safe. Various techniques can then “bypass the critical factor” even though the person (client, subject, victim) is not in a trance per se. We will identify some of these mechanisms as we see them in political and other advertising and communication.
So when we talk about “hypnotic communication” we do not mean inducing a trance. We mean communication that is designed to slide past the critical factor in the waking state. This entire practice is often called “covert hypnosis.” When you see people advertising “covert hypnosis” they don’t mean putting someone in a trance secretly, but using hypnotic communication for influence. Conversely, we will speak of “hypnosis inducing” or just “induction” language patterns for language intended to induce trance — for language intended to hypnotize someone.
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